iDriveonline (iDrive) developed and provided customer loyalty and retention programs for the automotive industry. iDrive's vertically targeted customer relationship management system utilized proprietary database technologies to provide intelligent delivery of personalized communications. iDrive's system effectively mined, cleansed, and managed client databases in an application service provider environment. iDrive established contractual relationships with an impressive customer base which included some of the largest and most well respected dealership groups in the automotive industry. iDrive was acquired by a publicly-traded company providing a variety of products and services to the automotive industry.